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WHO THEY ARE Founded by French fash­ion de­signer Chris­tian Dior in 1947, who is renowned for cre­at­ing the volup­tuous hour­glass sil­hou­ette known as The New Look. CLAIM TO FAME To­day, the brand pro­duces haute couture, ready-to-wear, fine jewellery, ac­ces­sories and fra­grances for both men and women. In 2003, it launched its Swiss watch col­lec­tions, Sim­ply Dior and Mal­ice. WHAT’S HOT The Dior VIII Grand Bal Plume with its play­ful in­verse ro­tor fea­tur­ing a fan of feath­ers. RETAILS AT Dior bou­tiques at Ion Orchard, Ngee Ann City and Ma­rina Bay Sands

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