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WHO THEY ARE Founded in 1911 by Eu­gene Blum and his wife Alice Levy, who used their ini­tials to form the com­pany’s name (Eu­gene Blum et Levy). CLAIM TO FAME In 1935, it be­came the first Swiss watch com­pany to use the Western Elec­tric Sys­tem to ac­cu­rately mea­sure and test rat­ing pre­ci­sion, which meant more ac­cu­rate time read­ings. WHAT’S HOT The Ebel 100 with black-coated case and mesh bracelet that gives an old-world feel to the fem­i­nine col­lec­tion. RETAILS AT Cortina Watch

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