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WHO THEY ARE Founded in 1980 by watch­maker Carlo Crocco, who cre­ated the first watch with a nat­u­ral­rub­ber strap. Presently fronted by CEO JeanClaude Biver and owned by the LVMH group. CLAIM TO FAME When Crocco fit­ted a gold watch with a rub­ber strap, it be­came a hit with roy­alty and celebri­ties. Ever since, in­cor­po­rat­ing rub­ber into watches has been a trade­mark of the Swiss fam­ily-run com­pany. WHAT’S HOT The Mas­ter­piece MP-05 “La Fer­rari”. With 11 wind­ing bar­rels, the watch boasts a stag­ger­ing 50 days of power re­serve. RETAILS AT Hublot bou­tique at Ma­rina Bay Sands, The Hour Glass, Swiss Watch Gallery

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