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WHO THEY ARE Founded by watch­maker Au­guste Agas­siz in Saint-Imier, Switzer­land, with ori­gins dat­ing back to the 1830s. CLAIM TO FAME In 1969, Longines pro­duced the Ul­traquartz, the first cy­ber­netic, elec­tronic quartz watch, and launched the first Liq­uid Crys­tal Dis­play (LCD) watch in 1972. Longines has been

the of­fi­cial time­keeper at pres­ti­gious sport­ing events, such as the Olympic Games, Swiss Fed­eral Gym­nas­tics Meet in Basel (1912), FIS 2006-2007 Alpine World Cup and the Tour de France. WHAT’S HOT The La Grande Clas­sique de Longines 100, a slen­der and el­e­gant timepiece embellished with 100 di­a­monds on the bezel and dial. RETAILS AT Longines bou­tiques at Ma­rina Square and Ma­rina Bay Sands

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