LOUIS ERARD

(loo-ee ay-rar)

24-7 (Singapore) - - Directory -

WHO THEY ARE Founded in 1929 by watch­maker Louis Erard. In 1992, the com­pany ceased op­er­a­tions due to fi­nan­cial dif­fi­cul­ties, but it was re­launched by pri­vate in­vestors in 2003. CLAIM TO FAME In 1931, it launched its first watch lines – the 1931, Her­itage, Les Asymetriques, La Sportive, La Car­ree and Emo­tion. WHAT’S HOT The Ex­cel­lence Power Re­serve in a black dial ver­sion. This dress watch com­bines un­der­stated de­sign with its name­sake com­pli­ca­tion that sits in a cres­cent shape be­tween the 10 and 11 o’clock po­si­tions. RETAILS AT Dick­son Watch & Jewellery, Heng Watch, Keng Wah, Nank­ing Watch Dealer, Watches of Switzer­land

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