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WHO THEY ARE Michel Parmi­giani, who hails from Val-de-Travers in Switzer­land, set up his com­pany over 30 years ago to restore renowned watch cre­ations. Thanks to the San­doz Fam­ily Foun­da­tion, the Parmi­giani Fleurier brand was born in 1996 out of a shared vi­sion for watch­mak­ing of great value. CLAIM TO FAME The Bu­gatti 370, whose transversal move­ment took the horo­log­i­cal world by storm. Parmi­giani Fleurier’s aes­thetic lies in ar­rang­ing a watch’s con­stituent parts like an engine block, along a hor­i­zon­tal, rather than ver­ti­cal, axis. WHAT’S HOT The mu­sicin­spired Tonda Wood­stock and Tonda Woodrock limited-edi­tion wrist­watches, which use an­cient wood mar­quetry tech­niques on hand­crafted di­als to de­pict Gib­son gui­tars. RETAILS AT The Hour Glass, L’Atelier by The Hour Glass

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