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WHO THEY ARE Founded by shoe ge­nius Sal­va­tore Ferragamo in 1919, the fam­ily-owned, Florence­based com­pany first found renown for its shoes. To­day, its bou­tiques around the world also re­tail women’s and men’s ready-to-wear and ac­ces­sories, as well as fra­grances, beauty prod­ucts and eyewear ranges. CLAIM TO FAME Ferragamo ac­tu­ally started out in Hol­ly­wood, where he made shoes for lead­ing film stars of the 1920s, earn­ing him the nick­name “Shoe­maker to the Stars”. Through his ca­reer, his un­usual de­signs and in­no­va­tions – like the wedge heel made of cork, “in­vis­i­ble” san­dal and bal­le­rina shoe – made him world-fa­mous and at­tracted a wealthy clien­tele. In late-2007, the com­pany launched its Sal­va­tore Ferragamo Time­pieces col­lec­tion. Its top-sell­ing women’s ranges in­clude As­so­luto, Gan­cino, Pala­gio,

Sal­va­tore Lady and Vara. WHAT’S HOT Min­uetto, the brand’s new ladies’ quartz­driven col­lec­tion, which is dis­tin­guished by a ro­tat­ing Ferragamo logo on the dial. RETAILS AT Sal­va­tore Ferragamo bou­tiques at Ion Orchard, Ma­rina Bay Sands, Paragon and Cortina Watch

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