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WHO THEY ARE Founded in 1860 by watch­maker Edouard Heuer at Sain­tImier, Switzer­land. Renowned for its sports watches and chrono­graphs, it in­tro­duced its first wrist chrono­graph in 1914. CLAIM TO FAME In 1916, it in­tro­duced the Mi­cro­graph, the first stop­watch to mea­sure ac­cu­rately to 1/100th of a sec­ond. With watches like the Auto-graph, which could com­pute the speed of au­to­mo­biles and dash­board timers, Tag Heuer be­came pop­u­lar among speed­sports en­thu­si­asts. WHAT’S HOT The first com­mer­cial run of the Mikropen­du­lum, in­tro­duced as a con­cept watch a year ago. It fea­tures a reg­u­lat­ing sys­tem that uses mag­nets in­stead of con­ven­tional hair­springs that al­low it to mea­sure time to an ac­cu­racy of 1/100th of a sec­ond. RETAILS AT Tag Heuer bou­tiques at Wisma Atria, Ion Orchard, Ma­rina Square, Lux­ury Fash­ion at Re­sorts World Sentosa, and All Watches, Dick­son Watch & Jewellery, Cortina Watch, Eastern Watch, Gas­san Watches, The Hour Glass, Mustafa Cen­tre, Sin­cere Fine Watches, Vin­cent Watch, Watches of Switzer­land

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