ROLEX

Made from the finest ma­te­ri­als and as­sem­bled to the strictest watch­mak­ing stan­dards, Rolex is the epitome of lux­ury and clas­sic style.

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It doesn’t take a watch con­nois­seur to recog­nise a Rolex Oys­ter Per­pet­ual. Nat­u­rally, such recog­ni­tion can only come af­ter glo­ri­ous achieve­ments. One of th­ese achieve­ments is cer­tainly the iconic water­proof case, the “Oys­ter”, which is the ba­sis of many of Rolex’s suc­cess­ful mod­els. In­vented and patented in 1926, it was the world’s first water­proof case for a wrist­watch, and was so named be­cause it re­minded brand founder Hans Wils­dorf of the re­silience of oys­ter shells. The “Per­pet­ual” was added later when Rolex in­tro­duced its au­to­matic wind­ing mech­a­nism and con­sol­i­dated its po­si­tion as an ex­cep­tional watch­maker.

ICON: Oys­ter Per­pet­ual Day-Date “Ser­tie”

The launch of the Day-Date in 1956 marked an­other world’s first for Rolex: It was the first cal­en­dar wrist­watch to in­di­cate the day of the week spelt out in full in a win­dow on the dial along with the date. Made ex­clu­sively in pre­cious met­als, this watch has long been as­so­ci­ated with pres­tige, hav­ing graced the wrists of dis­tin­guished peo­ple in so­ci­ety. This year, the new DAY-DATE “SER­TIE” fea­tures a carousel dial set with 217 di­a­monds and del­i­cately in­laid with pink or white mother- of­pearl, en­graved with a flo­ral mo­tif. It is equipped with a cer­ti­fied Swiss chronome­ter, Cal­i­bre 3155, and a blue PARACHROM hair­spring for greater pre­ci­sion.

Oys­ter Per­pet­ual tual DAY- DATE “SER­TIE” in EVEROSE gold d case with di­a­monds, ds, mother- of- pearl earl and fine- coloured oured gem­stones

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