FIVE POINTS TO GLEAN FROM ADORE 2016
We’re at the precipice of a major digital revolution. It’s altering the way we view information, changing the way businesses operate and its very nature is evolving so rapidly that it’s a challenge to keep up. Recently, I learnt that listicles (articles that have content organised into lists) are the most effective way to package content on the Internet. At this rate, it may soon be the only way our minds are tuned to receive information. Even the mechanical watch industry, notoriously known as one of the most faithful guardians of tradition, is catching on the “if you snooze, you lose” game. Given that I’ve always felt Adore should be reflective of the moment, it’s only appropriate that I summarise my five observations (in honour of our fifth edition this year and because odd-numbered listicles perform better than even-numbered ones) for the year.
HOLLYWOOD ENDORSEMENTS WORK
The right ones especially. In Silvered Dials on the Silvered Screen ( Timepieces, page 64), discover the enduring relationship between the watch and film industries. Bond and Omega? Match made in heaven even if the timepieces have only appeared in a third of the movies.
THE SMART WATCH IS HERE TO STAY Smart watches will not replace mechanical watches — they will, however, force traditional watchmakers to push their creative boundaries further. In Outsmarting Time ( Timepieces; page 38), we see how brands have used smart watch technology to their advantage.
CERTIFICATES ARE IMPORTANT
Quality labels were traditionally given by third parties as an affirmation of a timepiece’s reliability. Right? Or maybe not? In Marks of Quality ( Timepieces; page 54), in-house certifications promise more stringent tests that guarantee a better performing mechanical timepiece.
COLLECTORS ARE DRIVEN BY PASSION Never about the display of material wealth, collectors are driven by desire and the thrill of the chase. We tap into the psyche of six collectors ( Form and Function in Timepieces, page 50; and Magnificent Obsessions in Gems, page 62) to discover what motivates their purchasing behaviours.
BLUE IS THE NEW BLACK
Blue-coloured stones the likes of blue diamonds, sapphires, tanzanite, Paraíba-like tourmalines and opals are taking over the jewellery world by storm. They dominated designs at some of the world’s most prominent jewellery fairs ( Gems; page 42), achieved record auction prices ( Gems; page 18) and sparked one of our most ambitious shoots ever: A six-page spread that pays tribute to the deep blue and the high jewellery pieces that were inspired by it ( Searching for Atlantis in Gems, page 90).
Enjoy your read.