FIVE POINTS TO GLEAN FROM ADORE 2016

Adore Gems & Timepieces - - EDITORS NOTE -

We’re at the precipice of a ma­jor dig­i­tal rev­o­lu­tion. It’s al­ter­ing the way we view in­for­ma­tion, chang­ing the way busi­nesses op­er­ate and its very na­ture is evolv­ing so rapidly that it’s a chal­lenge to keep up. Re­cently, I learnt that lis­ti­cles (ar­ti­cles that have con­tent or­gan­ised into lists) are the most ef­fec­tive way to pack­age con­tent on the In­ter­net. At this rate, it may soon be the only way our minds are tuned to re­ceive in­for­ma­tion. Even the me­chan­i­cal watch in­dus­try, no­to­ri­ously known as one of the most faith­ful guardians of tra­di­tion, is catch­ing on the “if you snooze, you lose” game. Given that I’ve al­ways felt Adore should be ref lec­tive of the mo­ment, it’s only ap­pro­pri­ate that I sum­marise my five ob­ser­va­tions (in hon­our of our fifth edi­tion this year and be­cause odd-num­bered lis­ti­cles per­form bet­ter than even-num­bered ones) for the year.

HOL­LY­WOOD EN­DORSE­MENTS WORK

The right ones es­pe­cially. In Sil­vered Di­als on the Sil­vered Screen ( Time­pieces, page 64), dis­cover the en­dur­ing re­la­tion­ship be­tween the watch and film in­dus­tries. Bond and Omega? Match made in heaven even if the time­pieces have only ap­peared in a third of the movies.

THE SMART WATCH IS HERE TO STAY

Smart watches will not re­place me­chan­i­cal watches — they will, how­ever, force tra­di­tional watch­mak­ers to push their cre­ative bound­aries fur­ther. In Out­smart­ing Time ( Time­pieces; page 38), we see how brands have used smart watch tech­nol­ogy to their ad­van­tage.

CER­TIFI­CATES ARE IM­POR­TANT

Qual­ity la­bels were tra­di­tion­ally given by third par­ties as an af­fir­ma­tion of a time­piece’s re­li­a­bil­ity. Right? Or maybe not? In Marks of Qual­ity ( Time­pieces; page 54), in-house cer­ti­fi­ca­tions promise more strin­gent tests that guar­an­tee a bet­ter per­form­ing me­chan­i­cal time­piece.

COL­LEC­TORS ARE DRIVEN BY PAS­SION

Never about the dis­play of ma­te­rial wealth, col­lec­tors are driven by de­sire and the thrill of the chase. We tap into the psy­che of six col­lec­tors ( Form and Func­tion in Time­pieces, page 50; and Mag­nif­i­cent Ob­ses­sions in Gems, page 62) to dis­cover what mo­ti­vates their pur­chas­ing be­hav­iours.

BLUE IS THE NEW BLACK

Blue-coloured stones the likes of blue di­a­monds, sap­phires, tan­zan­ite, Paraíba-like tour­ma­lines and opals are tak­ing over the jewellery world by storm. They dom­i­nated de­signs at some of the world’s most prom­i­nent jewellery fairs ( Gems; page 42), achieved record auc­tion prices ( Gems; page 18) and sparked one of our most am­bi­tious shoots ever: A six-page spread that pays trib­ute to the deep blue and the high jewellery pieces that were in­spired by it ( Search­ing for At­lantis in Gems, page 90).

En­joy your read.

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