The consumption of shark fin soup is widespread in Asia, particularly in China. Across the world, 100 million sharks are killed every year. At ADEX Shenzhen 2017, we are calling on our visitors to sign a pledge against the consumption of sharks. We intend to have a record-breaking number of Chinese people – gathered from all over the world – make this commitment (10,000+). In doing so, we will send a message against eating shark fin soup, we will spread awareness about shark conservation, and we will help prompt real change among the Chinese.