CHANG­ING THE STAN­DARD

Asian Geographic - - Culture -

Com­pa­nies, gov­ern­ments and NGOS need to demon­strate a change in be­hav­iours that have for so long ig­nored the re­al­ity of women’s con­tri­bu­tions and con­straints. WOCAN’S “the W+ Stan­dard” is used to show the re­sults of ini­tia­tives that bring ben­e­fits to women, by mea­sur­ing, quan­ti­fy­ing and ver­i­fy­ing these through a trans­par­ent process. WOCAN also con­ducts lead­er­ship train­ing for women (and male sup­port­ers) as well as train­ing for gen­der-in­te­grated plan­ning. Gu­rung ex­plains: “As the in­ter­ests of con­sumers about the sources of their food and other pur­chased items grows, there are new op­por­tu­ni­ties to make the pub­lic aware of the con­di­tions women farm­ers face. The use of a cer­ti­fi­ca­tion sys­tem such as the W+ that la­bels prod­ucts pro­duced in ways ben­e­fi­cial to women farm­ers – a kind of ‘fair trade’ for women – could drive con­sumer de­mand, while gen­er­at­ing new re­sources and pre­mi­ums that go di­rectly into the hands of women farm­ers.”

www.wplus.org | www.wocan.org

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