NIKE

Augustman - - Backstage -

There are many ridicu­lous ori­gin sto­ries for the iconic tick. One myth as­so­ci­ate ed­i­tor Farhan loves shar­ing is how an art di­rec­tor ticked all the dif­fer­ent logo sug­ges­tions his col­league gave, and faxed the list over. And Nike thought the

ticks were the logo sug­ges­tions.

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