Augustman - - Backstage -

The FedEx logo has won nu­mer­ous de­sign awards but it’s not for this rea­son that made se­nior art

di­rec­tor Jer­ald fall in love with it. Rather he loves the hid­den ar­row be­tween the ‘E’ and the ‘x’, a bril­liant use of neg­a­tive space that so aptly

rep­re­sents the for­warder com­pany.

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