Augustman - - Backstage -

Fash­ion as­sis­tant Asri was hes­i­tant when Jonathan An­der­son be­came creative di­rec­tor for Loewe. But when he saw the new logo de­signed by M/M Paris on In­sta­gram, he was sold. It’s a more stream­lined ver­sion that sig­nals a more

mod­ern and in­ven­tive Loewe.

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