An Italian Reign
Like Darwin’s theory of evolution, Bottega Veneta’s changes come slowly and thoughtfully
FASHION IS A CURIOUS EXPERIENCE. It’s about sensibility, style and quality; that’s especially true in high fashion. It can get very technical at times when designers talk about the use of materials, treatment techniques and more. But at its core is emotion. It’s how that item makes you feel, how you respond to it, how it invokes a memory or inspires you.
Add to that the chronological distance that high fashion places between the actual runway event and product arrivals in store, and it can be a challenge to conjure the same level of enthusiasm as when you first saw the show. The biggest challenge for designers must be to invent something that’s new and trendy but also possesses the ability to ignite his audience in the same way both occasions.
With Tomas Maier’s tribute to the jubilee of the house of Bottega Veneta, recollection was a breeze. He brought back one of the first instances the brand made its mark on the general public: Lauren Hutton in American Gigolo, carrying a red Bottega Veneta clutch and wearing a trench coat. That scene was love, lust and seduction wrapped up in one moment. With Bottega’s clutch in Hutton’s arm.
At the Accademia di Belle Arti di Brera, a school dedicated to the fine arts in Milan, not far from the Duomo and the Scala Theatre,