Augustman - - Report -

With no for­mal train­ing in fash­ion de­sign, Ital­ian duo Loris Messina and Si­mone Rizzo have man­aged to quickly trans­form Sunnei (pro­nounced “sunny”) into an in­sider favourite. First launched in spring/sum­mer 2015, the brand made its of­fi­cial Mi­lan Men’s Fash­ion Week de­but two years later with a front row flash mob. And just like the un­ex­pected start to the show, Sunnei doesn’t take its Ital­ian roots too se­ri­ously. The clothes are ex­clu­sively made in fac­to­ries lo­cated in Italy’s Veneto re­gion that em­ploy tra­di­tional tech­niques to its de­signs, re­sult­ing in mod­ern streetwear with an Ital­ian tai­lor­ing slant. The brand’s “Ev­ery­day I Wear Sunnei” T-shirt is eas­ily its best-sell­ing item.


Based in Seoul, Blind­ness of­fers in­ter­na­tional ap­peal with­out be­ing a copy of an es­tab­lished brand, nor too en­trenched in the K-pop scene. There are nu­ances of Alessan­dro Michele’s Gucci and more no­tice­ably Burberry’s pre­vi­ous Septem­ber col­lec­tion in Blind­ness’ au­tumn/ win­ter 2016 of­fer­ing, but still dis­tinct in its ex­e­cu­tion and styling. Its lat­est col­lec­tion sees the brand re­work­ing tai­lor­ing by shift­ing pro­por­tions and trims. Ruf­fle-col­lared shirts that are not overtly fem­i­nine and ex­ag­ger­ated shirt cuffs are key fea­tures.


“It takes a self-con­fi­dent man to pull off a tai­lored dou­ble-breasted blazer with a kaf­tan, but it looks un­con­sciously ex­quis­ite and dan­ger­ously mar­vel­lous,” says Shane Fon­ner, the cre­ative di­rec­tor for Palmiers du Mal. It’s a cu­ri­ous pair­ing but makes sense for a brand that cham­pi­ons a re­laxed re­sort vibe.

Based in New York, Palmiers du Mal em­bod­ies that cos­mopoli­tan spirit the city is known for. Its French name trans­lates cheek­ily to “Palms of Evil” in English. Its clothes are made in Italy, and its in­spi­ra­tions as well as


FROM LEFT Of­ficine Générale, un­dec­o­rated MAN, Blind­ness and Sunnei


New York-based Palmiers du Mal

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