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Augustman - - Snapshot - COM­PILED BY ASRI JASMAN

In his first cam­paign as artis­tic di­rec­tor, Alessan­dro Sar­tori in­tro­duces the Ermenegildo Zegna spring/sum­mer 2017 col­lec­tion by bring­ing to­gether ac­tors Robert De Niro and McCaul Lom­bardi. While the col­lec­tion is not Sar­tori’s de­but for the brand, the cam­paign marks the launch of Ermenegildo Zegna’s Defin­ing Mo­ments, which is in­tended to be a platform for in­ter­ac­tions and dis­cus­sions span­ning var­i­ous fields.

For its in­au­gu­ral cam­paign, De Niro and Lom­bardi share their feel­ings and ex­pe­ri­ences about the film in­dus­try from two ends of the spec­trum. The ex­change is free and un­scripted, ex­plor­ing the sim­i­lar­i­ties as well as chal­lenges both face in an ever-chang­ing and de­mand­ing in­dus­try de­spite the vast dif­fer­ence in time spent as work­ing ac­tors.

Cap­tured by film­maker Francesco Car­rozzini, the ac­tors are nat­u­rally dressed in the sea­son’s best by Ermenegildo Zegna with cut scenes of the men driv­ing in a con­vert­ible in Los An­ge­les and hang­ing out like old friends. It’s a more in­clu­sive cam­paign strat­egy as op­posed to just hav­ing fa­mous faces fronting the col­lec­tion with­out any back­story or con­nec­tion.

The short films will be re­leased through­out the sea­son along­side the tra­di­tional print cam­paign through so­cial me­dia and zegna.com.

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