DEAR BEAUTICIANS,

Beauty Cosmedica Singapore - - Publisher's Note - Jeremy Leong

It felt like just yesterday we wel­comed 2015, and yet we are al­ready near­ing the endd of f the first quar­ter.

With the SG50 this year and the var­i­ous ac­tiv­i­ties the gov­ern­ment has in store for us, it is in­deed a big cel­e­bra­tory year for Sin­ga­pore. I am per­son­ally ex­cited as to how the gov­ern­ment is slowly re­veal­ing the var­i­ous pro­grammes and how the lo­cal and pri­vate en­ter­prises are join­ing in the band­wagon to max­imise the op­por­tu­nity of this cel­e­bra­tion.

I re­cently came back from Ja­pan and while I was there, I had the op­por­tu­nity to speak with some for­eign sa­lon op­er­a­tors. I was shar­ing with them about the is­sue of short­age of works, and they were not sur­prised. It seems like they al­ready ex­pe­ri­enced this phase years ago and on top of that, ex­pe­ri­enced a drainage of top tal­ents – whom left the coun­try in search for bet­ter op­por­tu­ni­ties and bet­ter fu­ture.

What Ja­pan ex­pe­ri­enced back then strikes a fa­mil­iar chord back home – only that for Sin­ga­pore, it is a cur­rent sit­u­a­tion. Ex­pen­sive rentals, dif­fi­culty in hir­ing for­eign tal­ents, de­crease in de­mands, etc., all these adds on to the in­evitable ef­fect of sa­lons forced to merge, or even close down.

Ex­pand­ing in Ja­pan has be­come dif­fi­cult and chal­leng­ing, forc­ing many to ven­ture over­seas and re­build and re­brand them­selves for years. I met a Ja­panese sa­lon op­er­a­tor in Viet­nam once, and he was there for 6 years and to­day, he has 2 sa­lons run­ning in Ho Chi Minh and Hanoi. Tough it was for him, but sweet was the re­ward!

For us back home, it is es­sen­tial for our busi­ness model to keep rein­vent­ing it­self and keep up with the in­dus­try trends.

Till then, tag along with me to South Korea next if you need a quick re­lax­ing get­away!

Re­gards,

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