FIND­ING AND KEEP­ING YOUR MAN:

At­tract­ing the Male Spa CLIEN­TELE

Beauty Cosmedica Singapore - - Insider Beauty -

De­spite the fact that the spa in­dus­try is con­stantly evolv­ing and men are vis­it­ing spas and groom­ing sa­lons, they only rep­re­sent slightly over a quar­ter of spa visi­tors. Per­haps it’s time to ask your­self: what is the ra­tio of the women to men in your busi­ness, and what are you do­ing to cap­ture more male clien­tele?

Let’s face it – from the ser­vice menu, the web­site, the dé­cor to the over­all ex­pe­ri­ence – most spas to­day cater and ap­peal to women and not so much to men. So, the golden ques­tion is: what can you do to bring in more male clients into your spa?

Newspapers in English

Newspapers from Singapore

© PressReader. All rights reserved.