FINDING AND KEEPING YOUR MAN:
Attracting the Male Spa CLIENTELE
Despite the fact that the spa industry is constantly evolving and men are visiting spas and grooming salons, they only represent slightly over a quarter of spa visitors. Perhaps it’s time to ask yourself: what is the ratio of the women to men in your business, and what are you doing to capture more male clientele?
Let’s face it – from the service menu, the website, the décor to the overall experience – most spas today cater and appeal to women and not so much to men. So, the golden question is: what can you do to bring in more male clients into your spa?