Understanding The Men
Globally, men spend about $28 billion to take care of all their grooming needs, whereas, women spend $91 billion. However, the good news is that the divide is getting smaller as the modern man becomes more concerned with his appearance and is more aware of the benefits associated with a healthy skin care regime, which in turn contributes to the growth in the men's grooming market.
When treating men, we first have to understand that men's overall skin care needs are vastly different than women's needs. It is mainly due to hormonal influences and skin structure differences.
MEN’S COMMON SKIN CONCERNS
FINE LINE & WRINKLES OILY & ACNE-PRONE SKIN SENSITIVE SKIN ROSACEA DARK UNDER-EYE CIRCLES & EYE BAGS RAZOR BUMPS