Un­der­stand­ing The Men

Beauty Cosmedica Singapore - - Insider Beauty -

Glob­ally, men spend about $28 bil­lion to take care of all their groom­ing needs, whereas, women spend $91 bil­lion. How­ever, the good news is that the di­vide is get­ting smaller as the mod­ern man be­comes more con­cerned with his ap­pear­ance and is more aware of the ben­e­fits as­so­ci­ated with a healthy skin care regime, which in turn con­trib­utes to the growth in the men's groom­ing mar­ket.

When treat­ing men, we first have to un­der­stand that men's over­all skin care needs are vastly dif­fer­ent than women's needs. It is mainly due to hor­monal in­flu­ences and skin struc­ture dif­fer­ences.

MEN’S COM­MON SKIN CON­CERNS

FINE LINE & WRIN­KLES OILY & ACNE-PRONE SKIN SEN­SI­TIVE SKIN ROSACEA DARK UN­DER-EYE CIR­CLES & EYE BAGS RA­ZOR BUMPS

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