Im­prov­ing Their Over­all Ex­pe­ri­ence

Beauty Cosmedica Singapore - - Insider Beauty -

The male guest ex­pe­ri­ence must be cre­ated with men in mind, from robes and slip­pers de­signed for men to male-ori­ented read­ing ma­te­rial and treat­ments – it re­quires an in­tense fo­cus on de­tails and a true sense of au­then­tic­ity. To at­tract the male clien­tele, your spa or sa­lon should be dec­o­rated to please both men and women.

As for the ser­vice depart­ment, cre­ate a sep­a­rate menu for men with its own iden­tity. Treat­ment de­scrip­tions should be kept straight to the point, fo­cus­ing on how they ad­dress men's skin con­cerns, and the ben­e­fits your client will gain from the ex­pe­ri­ence.

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