Improving Their Overall Experience
The male guest experience must be created with men in mind, from robes and slippers designed for men to male-oriented reading material and treatments – it requires an intense focus on details and a true sense of authenticity. To attract the male clientele, your spa or salon should be decorated to please both men and women.
As for the service department, create a separate menu for men with its own identity. Treatment descriptions should be kept straight to the point, focusing on how they address men's skin concerns, and the benefits your client will gain from the experience.