Homegrown Beauty Brands You Need to Know

These beauty brands aren’t just to­tally homegrown, they’re in­spir­ing proof of what pas­sion­ate en­trepreneur­ship can cre­ate. Here are some lessons any bud­ding girl boss can take from them.

CLEO (Singapore) - - CONTENTS -

Al­lies of Skin

What it is: A well-edited and gen­der-neu­tral skin­care line. Each prod­uct is adap­to­genic, so it works syn­er­gis­ti­cally with your skin to adapt its func­tion to your skin’s spe­cific needs.

Why it has cred: It’s the first lo­cal skin­care la­bel to be listed on in­ter­na­tional high-end on­line re­tail­ers like Net-A-Porter. The com­pany broke even in seven months, mak­ing $700,000 in its first year.

Girl boss les­son: Suc­cess does not hap­pen overnight.

Sig­na­ture prod­uct:

1A All-Day Mask, $109. For­ti­fied with pep­tides, an­tiox­i­dants and an­ti­in­flam­ma­to­ries, this prod­uct com­bines the po­tency of a leave-on mask with the fuss-free ap­pli­ca­tion of a mois­turiser.

FRANKSKINCARE

What it is: An or­ganic lux­ury skin­care line. All ingredients are paraben- and cru­elty-free. Why it has cred: Ev­ery­thing is made in small batches – a la­bo­ri­ous process to en­sure the prod­ucts can stay free of preser­va­tives and chem­i­cal sta­b­lis­ers. Girl boss les­son: A good busi­ness idea is one that pro­vides a good solution to a real prob­lem.

Sig­na­ture prod­uct:

Juicier Lux­ury Face Oil, $58. This light­weight fa­cial oil is packed with 11 top grade or­ganic ingredients to pre­vent pre­ma­ture age­ing, pro­mote skin cell re­newal and curb a shiny T-zone. Use it in place of your serum or mois­turiser.

BloomKIT

What it is: A be­gin­ner-friendly and in­tu­itive line of makeup brushes. Why it has cred: Founder Roseanne Tang started teach­ing makeup classes for noobs. Girl boss les­son: Get­ting started is the hard­est part.

Sig­na­ture prod­uct:

Ul­ti­mate Full Kit, $110, an eight-piece makeup brush set that comes with tu­to­ri­als on how to sculpt your face and ap­ply eye­shadow.

Faux Fayc

What it is: A cos­metic line that is de­signed for South East Asian women. Why it has cred: The com­pany broke even in six months with just one prod­uct. Girl boss les­son: Don’t be afraid to take on the big guys.

Sig­na­ture prod­uct:

Fauxlash Mascara Duo, $39. Ad­dress­ing Asian women’s prob­lems of short and sparse lashes, this smudge-proof mascara pro­vides a dra­matic fin­ish, with a 300 per­cent in­crease in length and thick­ness.

“Don’t let a “no” get you down. Keep look­ing for that one “yes” as that’s all you need to get things started.” Ni­co­las Travis, Founder of Al­lies of Skin

“I was shocked by how much toxic chem­i­cals I was slather­ing on my face ev­ery day. I knew I wasn’t alone, and that’s why there’s no mys­tery to our prod­ucts.” Cissy Chen, Founder of FRANKSKINCARE

“At the start, I con­stantly felt like I was walk­ing on a tightrope. But when I fi­nally re­ceived the stock, I re­alised peo­ple can achieve more than they ever imag­ined.” Roseanne Tang, Founder of BloomKIT

“It’s a con­stant strug­gle for us to get peo­ple to step out of their com­fort zone to try our prod­ucts for the first time. Usu­ally, Sin­ga­pore­ans pre­fer the big brands, but we’re de­ter­mined to cre­ate a lo­cal brand Sin­ga­pore­ans can be proud of.” Eileen Poh, Co-founder of Faux Fayc

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