Al­ter (In­sta) Ego

Are you even a mil­len­nial if you don’t have two In­sta­gram ac­counts?

CLEO (Singapore) - - ADULTING -

These days, it’s not un­com­mon for a per­son to jug­gle two In­sta­gram ac­counts: a pub­lic one, care­fully cu­rated; and a sec­ond ac­count, usu­ally pri­vate, that serves as a dump­ing ground for any­thing else that doesn't quite fit your on­line per­sona. It seems like al­most ev­ery­one – from celebs to in­flu­encers to us nor­mal peo­ple – are do­ing this. But why? Well, firstly, to not ruin the aes­thet­ics of our pub­lic feed. Se­condly, just like how we used to have locked Live­jour­nal posts, you some­times have stuff that you want to pour out on­line, but only to a se­lected group of peo­ple. And then there are some peo­ple who just use their pri­vate ac­counts to share more ex­plicit pho­tos…

An­drea Chong would not put up the deets of her tau huay date on her main ac­count, but it has a place on her sec­ond ac­count. An­dreaChong @dreagon­fruit

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