Ta n Ya n g E r,

25, Art Di­rec­tor, Pho­tog­ra­pher, Artist @yanger­meis­ter_

CLEO (Singapore) - - DEAR SINGAPORE -

Re­mem­ber the psy­che­delic Hara­juku vibes from the “Keep Me Jeal­ous” mu­sic video by The Sam Wil­lows? You have Tan Yang Er, more com­monly known as Yang, to thank for that. The 25-year-old served as the art di­rec­tor for the video, which bagged her a Best Vis­ual & Art Di­rec­tor of the Year award at the 2017 Mnet Asian Mu­sic Awards. Oh, she also runs 21 Moon­stone, an eclec­tic co-work­ing space/ bar with Narelle Kheng, who just so hap­pens to be her best friend.

On be­ing a jack of all trades: “I strug­gled with that so much, be­cause peo­ple seem to think you’re a mas­ter of none when you en­joy do­ing so many things. But then I read The Busi­ness of

Fash­ion is­sue that talked about poly­maths, and it taught me how all these things I’m do­ing shouldn’t be di­vided by slashes in my ti­tle, but com­mas. [I do many things, but] it doesn’t mean I’m lesser at any­thing.”

How she over­came im­poster

syn­drome: “I’m not trained in art; I did com­mu­ni­ca­tions in school. For the long­est time, I didn’t dare to call my­self an artist. In my mind, it’s like, ‘OMG, I’m a fraud.’ I didn’t even think about go­ing over­seas to fur­ther my stud­ies in art. You know how there are self­made mil­lion­aires? Well, I want to be a self-made, self-taught artist.”

What it means to be

a mil­len­nial cre­ative: “I fully em­brace the mil­len­nial la­bel, and that fact in­spired the bare min­i­mum KPI I have for the work I pro­duce – it has to be In­sta­grammable, at the very least. I’m very un­apolo­getic about that. Like it or not, this is how our gen­er­a­tion con­sumes and in­ter­acts with art. If we see some­thing beau­ti­ful, we’d want to take a photo with it. It is what it is. So when I work with brands, I’ll do mock-ups of how the In­sta­gram posts will look when the pub­lic sees it. I’m es­sen­tially say­ing to them, ‘this is what will come up when you check your hash­tag.’”

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