ALLIES OF SKIN
A prodigy of sorts in the beauty industry, 30-yearold Nicolas Travis founded Allies of Skin in 2013 and after almost three years of R&D, he launched the brand’s first three products in 2016. He had been working at Ogilvy & Mather for nine months before boldly venturing into the beauty industry. “It’s honestly the only thing I want to do with my life, so I decided I had nothing to lose and just went for it,” shares Travis.
Manufactured in the U.S., one product in particular – Allies of Skin’s 1A All-day Mask – was a massive hit. The game-changing product put Allies of Skin on the world map; it quickly expanded into 13 countries and Travis not only broken even on his initial investment, he more than doubled it – all within a year. The first and only Singaporean beauty brand to be stocked at Net-a-porter, Mr Porter, Barneys, Harrods, Selfridges, Saks Fifth Avenue, Lane Crawford, and JOYCE, Allies of Skin earned Travis a spot on Forbes’ 30 Under 30 Asia 2017 list. “I find little white spaces in the market and with every product, I aim to fill those white spaces. I don’t believe in following trends or adding to the already saturated beauty market, so every new formula we create has to fulfil a purpose,” he says.