AL­LIES OF SKIN

Epicure - - STYLE BUZZ -

A prodigy of sorts in the beauty in­dus­try, 30-yearold Ni­co­las Travis founded Al­lies of Skin in 2013 and af­ter al­most three years of R&D, he launched the brand’s first three prod­ucts in 2016. He had been work­ing at Ogilvy & Mather for nine months be­fore boldly ven­tur­ing into the beauty in­dus­try. “It’s hon­estly the only thing I want to do with my life, so I de­cided I had noth­ing to lose and just went for it,” shares Travis.

Man­u­fac­tured in the U.S., one prod­uct in par­tic­u­lar – Al­lies of Skin’s 1A All-day Mask – was a mas­sive hit. The game-chang­ing prod­uct put Al­lies of Skin on the world map; it quickly ex­panded into 13 coun­tries and Travis not only bro­ken even on his ini­tial in­vest­ment, he more than dou­bled it – all within a year. The first and only Sin­ga­porean beauty brand to be stocked at Net-a-porter, Mr Porter, Bar­neys, Har­rods, Sel­fridges, Saks Fifth Av­enue, Lane Crawford, and JOYCE, Al­lies of Skin earned Travis a spot on Forbes’ 30 Un­der 30 Asia 2017 list. “I find lit­tle white spa­ces in the mar­ket and with ev­ery prod­uct, I aim to fill those white spa­ces. I don’t be­lieve in fol­low­ing trends or adding to the al­ready sat­u­rated beauty mar­ket, so ev­ery new for­mula we cre­ate has to ful­fil a pur­pose,” he says.

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