EDGE OF TOMORROW
Embarking on a whole new direction, TAG Heuer is stepping up its game and re-inventing its image as the world’s most loved brand for its technical brilliance.
IN THE ’70S JAPANESE
quartz watches infiltrated the world and captured everyone’s attention for almost 20 years. For those who did not waiver from their preference for Swiss watches, the early adoption of digital and quartz technology helped TAG Heuer become a household name. It was nearly every boy’s first watch that they carried into adulthood. Even today, Tag Heuer is still very much favoured by young European royals. Over the last few years, TAG Heuer has been revamping their image. By aiming to keep their longtime fans while also capturing a more mature market, they have developed a new trendy image that has boosted TAG Heuer’s appeal among fans and collectors of cool tech alike.
CALIBRE HEUER 01
There couldn’t be a better watch to honour founder Edouard Heuer, as it embodies what the Heuer spirit has always been about: stylish, sporty and technical. The Calibre Heuer 01 is the dark knight armed with cutting-edge arsenal, ready to do battle with precision. It has an anthracite brushed bezel with grey tachymeter framing an exposed or skeleton dial