ASUS delivers with their ZenBook and Zen AiO Pro range
Talk about bringing balance to our everyday lives.
The story goes this way—you walk into any computer store today and you see clones. Every single computer on the market is in some way alike: sleek metal chassis, minimalistic appeal, an all but impressive spec list.
And then comes two products rolled out by ASUS: the ZenBook UX305 and the Zen AiO Pro—products that, in today’s saturated market of tech products vying with each other for a piece of the spotlight, stand out because of their lustrous aluminum body and affordable price tag, but still incorporates the same level of performance you would expect of computers now.
Let’s start with the ZenBook: aside from being one of the slimmest, lightest laptops around, an Intel®Core™ i5/i7 processor coupled with 8gb of RAM keeps this mean machine running.
ASUS clearly had the Japanese concept of zen in mind when they named it: the striking black colour and signature concentric circle patterns on the ZenBook brings to mind Japan’s famous rock garden at the Ryoanji Temple in Kyoto, where concentric circles are formed out of the gravel, symbolic of the zen qualities the temple bears.
The fact that the ZenBook incorporates this as a signature serves to remind the user that zen is blended in here—to offer harmony and balance in their fast-paced, technologydependent lives.
We have the Zen AiO Pro on the other hand, a powerhouse of a machine running on Windows 10 Home that encompasses an all-aluminum brushed-metal back and their iconic spun-metal fascia. And even a 3,840 x 2,160 4K/ UHD screen resolution with 3D camera version is available. Of course, with industry-leading technology incorporated into its beautiful Icicle Gold frame (we’re talking latest 6th generation Intel® Core™ processors and gaming-grade NVIDIA graphics here), it prides on being a fully functional desktop that fits into the décor of any house beautifully. The Japanese concept of mottainai, or ‘waste not’ as they would explain, comes to play here, as the Zen AiO Pro also doubles up as an all-round home entertainment system. With such clever functionality that wastes nary a single inch of space, every centimetre existing to serve a purpose, it further highlights mottainai.
Stylish and high performing as both the ZenBook and the Zen AiO Pro may be, it does not compromise on usability. Both run on the latest Windows 10 OS, both offer all-round appeal to the stylish gentleman, both exhibit smouldering good looks that sit well in any environment. They are a prime example of what ASUS is capable of delivering, and where they lack in size and weight (which is not a bad thing), they more than make up for in performance. We’d like to think we hit a home run here.