ASUS de­liv­ers with their Zen­Book and Zen AiO Pro range

Talk about bring­ing bal­ance to our ev­ery­day lives.

Esquire (Singapore) - - Special Feature -

The story goes this way—you walk into any com­puter store to­day and you see clones. Ev­ery sin­gle com­puter on the mar­ket is in some way alike: sleek metal chas­sis, min­i­mal­is­tic ap­peal, an all but im­pres­sive spec list.

And then comes two prod­ucts rolled out by ASUS: the Zen­Book UX305 and the Zen AiO Pro—prod­ucts that, in to­day’s sat­u­rated mar­ket of tech prod­ucts vy­ing with each other for a piece of the spot­light, stand out be­cause of their lus­trous alu­minum body and af­ford­able price tag, but still in­cor­po­rates the same level of per­for­mance you would ex­pect of com­put­ers now.

Let’s start with the Zen­Book: aside from be­ing one of the slimmest, light­est lap­tops around, an In­tel®Core™ i5/i7 pro­ces­sor cou­pled with 8gb of RAM keeps this mean ma­chine run­ning.

ASUS clearly had the Ja­panese con­cept of zen in mind when they named it: the strik­ing black colour and sig­na­ture con­cen­tric cir­cle pat­terns on the Zen­Book brings to mind Ja­pan’s fa­mous rock gar­den at the Ryoanji Tem­ple in Ky­oto, where con­cen­tric cir­cles are formed out of the gravel, sym­bolic of the zen qual­i­ties the tem­ple bears.

The fact that the Zen­Book in­cor­po­rates this as a sig­na­ture serves to re­mind the user that zen is blended in here—to of­fer har­mony and bal­ance in their fast-paced, tech­nol­o­gy­de­pen­dent lives.

We have the Zen AiO Pro on the other hand, a pow­er­house of a ma­chine run­ning on Win­dows 10 Home that en­com­passes an all-alu­minum brushed-metal back and their iconic spun-metal fas­cia. And even a 3,840 x 2,160 4K/ UHD screen res­o­lu­tion with 3D cam­era ver­sion is avail­able. Of course, with in­dus­try-lead­ing tech­nol­ogy in­cor­po­rated into its beau­ti­ful Ici­cle Gold frame (we’re talk­ing lat­est 6th gen­er­a­tion In­tel® Core™ pro­ces­sors and gam­ing-grade NVIDIA graph­ics here), it prides on be­ing a fully func­tional desk­top that fits into the dé­cor of any house beau­ti­fully. The Ja­panese con­cept of mot­tainai, or ‘waste not’ as they would ex­plain, comes to play here, as the Zen AiO Pro also dou­bles up as an all-round home en­ter­tain­ment sys­tem. With such clever func­tion­al­ity that wastes nary a sin­gle inch of space, ev­ery cen­time­tre ex­ist­ing to serve a pur­pose, it fur­ther high­lights mot­tainai.

Stylish and high per­form­ing as both the Zen­Book and the Zen AiO Pro may be, it does not com­pro­mise on us­abil­ity. Both run on the lat­est Win­dows 10 OS, both of­fer all-round ap­peal to the stylish gen­tle­man, both ex­hibit smoul­der­ing good looks that sit well in any en­vi­ron­ment. They are a prime ex­am­ple of what ASUS is ca­pa­ble of de­liv­er­ing, and where they lack in size and weight (which is not a bad thing), they more than make up for in per­for­mance. We’d like to think we hit a home run here.

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