Aldo celebrates love and individuality with its first unisex sneaker collection.
Can a sneaker be elegant, fierce, innovative yet comfortable? Can it beat the streets, play it, win it? Can it flex its sole as easily as you flex your style?
They certainly can if Aldo’s Spring/Summer ‘17 Collection is anything to go by. In a new campaign championing a collective of diverse talents under #AldoCrew—Aldo presents a unique mix of social influencers who lead the way in terms of style and sass. It’s a call to action, one that advocates inclusiveness even as it celebrates individuality, as manifested in the label’s “I ❤ ...” concept. It is a rallying cry, a credo (underscored with the signature wit and wink) of the Aldo brand for guys to use their shoes and accessories as a bold medium of stylish expression. After all, shoes are a definitive part of a man’s wardrobe and can make or break an outfit. In the style stakes, good shoes get a hall pass and bad shoes, instant detention. Aldo’s SS17 collection gives you the choice in that matter with their sleek kicks.
The anthem piece, one that takes centre stage in Aldo’s “I ❤ REMIXING” campaign is the Easy Street collection, which features the iconic Mx.— Aldo’s first ever unisex sneaker collection. Defined by a lightweight, slip-on mesh upper and a phylon sole that provides both support and cushioning, the Mx. is a contemporary sneaker that captures the zeitgeist of our current era. Modern, bold and available in the same style for both men and women, the uber cool
sneaker comes in all-white (an instant hit with the fashion crew), as well as solid, white-soled renditions in grey, pink, mint, black, and beige. Each shoe features an unusual textural detailing— subtle rubberized studs—along both the sole and exterior band, which further elevates its already distinctive appeal. For added panache, the collection extends to a ruggedly chic all-black backpack and zippered weekender—accessories which lend themselves well to a utilitarian, urban-nomad look. Sneakerheads will dig the all-black Pryven model, a low-cut sneaker which looks good both dressed up or dressed down. A high-top version is also available in the Julien, which combines comfort with street cred in its minimalist silhouette and breathable, stretch-knit upper. And, like a true influencer, don’t leave the building without some shades. The new Minnella pair by Aldo features mirrored lenses that reflect your singular personality.
For SS17, Aldo’s “I ❤ ...” concept calls out for us to celebrate individuality, to live big and boldly. Do your current shoes tap that? If not, Aldo’s Mx. sneakers want to step in as a wearable canvas against which one can daringly express their own unique and essential style. Now that’s an idea we can’t help but get behind.