Style remix

Aldo cel­e­brates love and in­di­vid­u­al­ity with its first uni­sex sneaker col­lec­tion.

Esquire (Singapore) - - Aldo X Esquire -

Can a sneaker be el­e­gant, fierce, in­no­va­tive yet com­fort­able? Can it beat the streets, play it, win it? Can it flex its sole as eas­ily as you flex your style?

They cer­tainly can if Aldo’s Spring/Sum­mer ‘17 Col­lec­tion is any­thing to go by. In a new cam­paign cham­pi­oning a col­lec­tive of di­verse tal­ents un­der #Al­doCrew—Aldo presents a unique mix of so­cial in­flu­encers who lead the way in terms of style and sass. It’s a call to ac­tion, one that ad­vo­cates in­clu­sive­ness even as it cel­e­brates in­di­vid­u­al­ity, as man­i­fested in the la­bel’s “I ❤ ...” con­cept. It is a rallying cry, a credo (un­der­scored with the sig­na­ture wit and wink) of the Aldo brand for guys to use their shoes and ac­ces­sories as a bold medium of stylish ex­pres­sion. Af­ter all, shoes are a de­fin­i­tive part of a man’s wardrobe and can make or break an out­fit. In the style stakes, good shoes get a hall pass and bad shoes, in­stant de­ten­tion. Aldo’s SS17 col­lec­tion gives you the choice in that mat­ter with their sleek kicks.

The an­them piece, one that takes cen­tre stage in Aldo’s “I ❤ REMIXING” cam­paign is the Easy Street col­lec­tion, which fea­tures the iconic Mx.— Aldo’s first ever uni­sex sneaker col­lec­tion. De­fined by a light­weight, slip-on mesh up­per and a phy­lon sole that pro­vides both sup­port and cush­ion­ing, the Mx. is a con­tem­po­rary sneaker that cap­tures the zeit­geist of our cur­rent era. Mod­ern, bold and avail­able in the same style for both men and women, the uber cool

sneaker comes in all-white (an in­stant hit with the fash­ion crew), as well as solid, white-soled ren­di­tions in grey, pink, mint, black, and beige. Each shoe fea­tures an un­usual tex­tu­ral de­tail­ing— sub­tle rub­ber­ized studs—along both the sole and ex­te­rior band, which fur­ther el­e­vates its already dis­tinc­tive ap­peal. For added panache, the col­lec­tion ex­tends to a ruggedly chic all-black back­pack and zip­pered week­ender—ac­ces­sories which lend them­selves well to a util­i­tar­ian, ur­ban-no­mad look. Sneak­er­heads will dig the all-black Pryven model, a low-cut sneaker which looks good both dressed up or dressed down. A high-top ver­sion is also avail­able in the Julien, which com­bines com­fort with street cred in its min­i­mal­ist sil­hou­ette and breath­able, stretch-knit up­per. And, like a true in­flu­encer, don’t leave the build­ing with­out some shades. The new Min­nella pair by Aldo fea­tures mir­rored lenses that re­flect your sin­gu­lar per­son­al­ity.

For SS17, Aldo’s “I ❤ ...” con­cept calls out for us to cel­e­brate in­di­vid­u­al­ity, to live big and boldly. Do your cur­rent shoes tap that? If not, Aldo’s Mx. sneak­ers want to step in as a wear­able can­vas against which one can dar­ingly ex­press their own unique and es­sen­tial style. Now that’s an idea we can’t help but get be­hind.

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