Grooming

BOSS un­leashes its lat­est line of fra­grances onto the world like a light­ning strike from As­gard.

Esquire (Singapore) - - Contents -

Like a BOSS.

When we met Chris Hemsworth in Stuttgart, Ger­many, as he was un­veiled as BOSS BOT­TLED’s new­est global fra­grance am­bas­sador, all we could think about was what Thor might smell like. “Blood, sweat and tears,” he laughed. (More about the lead­ing man on page 148.) Well, if Hemsworth would have it his way, Thor would be per­fumed by some­thing en­tirely dif­fer­ent.

The con­coc­tion of to­day’s BOSS BOT­TLED was 20 years in the mak­ing. Its long-stand­ing mantra has al­ways been to ex­press the spirit of a BOSS suit in a bot­tle. That’s a big ask con­sid­er­ing that men have con­tin­ued to en­dure an ever-chang­ing evo­lu­tion. The brand un­der­stands this and their lat­est line of fra­grances aims to cel­e­brate men’s ideals of suc­cess when mea­sured against their own set of codes.

“It’s all about rep­re­sent­ing the idea that ac­tions speak louder than words,” says Hemsworth. “It’s some­thing that I’ve al­ways tried to em­body and live my life by. It’s one thing to say you’re go­ing to do some­thing, but to back it up and do it is a whole other thing. It’s some­thing that my par­ents be­stowed upon me and I try to do with my kids as well. It’s about hon­esty and in­tegrity, which is a great mes­sage to be a part of.”

The BOSS BOT­TLED comes in three vari­a­tions: orig­i­nal, tonic and in­tense. All with a fruity top note of ap­ple and cit­rus, the fra­grances would serve well, re­spec­tively, for ev­ery­day use, af­ter a de­mand­ing train­ing at the gym and a night out for a cocktail ses­sion.

There are days for smelling like blood, sweat and tears. But there are also other days that would do well with a more dis­cern­ing fra­grance like the BOSS BOT­TLED.

Newspapers in English

Newspapers from Singapore

© PressReader. All rights reserved.