BOSS unleashes its latest line of fragrances onto the world like a lightning strike from Asgard.
Like a BOSS.
When we met Chris Hemsworth in Stuttgart, Germany, as he was unveiled as BOSS BOTTLED’s newest global fragrance ambassador, all we could think about was what Thor might smell like. “Blood, sweat and tears,” he laughed. (More about the leading man on page 148.) Well, if Hemsworth would have it his way, Thor would be perfumed by something entirely different.
The concoction of today’s BOSS BOTTLED was 20 years in the making. Its long-standing mantra has always been to express the spirit of a BOSS suit in a bottle. That’s a big ask considering that men have continued to endure an ever-changing evolution. The brand understands this and their latest line of fragrances aims to celebrate men’s ideals of success when measured against their own set of codes.
“It’s all about representing the idea that actions speak louder than words,” says Hemsworth. “It’s something that I’ve always tried to embody and live my life by. It’s one thing to say you’re going to do something, but to back it up and do it is a whole other thing. It’s something that my parents bestowed upon me and I try to do with my kids as well. It’s about honesty and integrity, which is a great message to be a part of.”
The BOSS BOTTLED comes in three variations: original, tonic and intense. All with a fruity top note of apple and citrus, the fragrances would serve well, respectively, for everyday use, after a demanding training at the gym and a night out for a cocktail session.
There are days for smelling like blood, sweat and tears. But there are also other days that would do well with a more discerning fragrance like the BOSS BOTTLED.