Prada’s iconic Luna Rossa scent manifests in two equally captivating iterations.
Prada’s Luna Rossa fragrance owes its creation to an innocuous meeting—one between Patrizio Bertelli, CEO of Prada, and German Frers, one of the world’s foremost yacht designers. The discussion of a cruising boat led to a provocative challenge—“Why not the America’s Cup?” The gauntlet had been thrown. In two weeks, Bertelli organised a crew from scratch—a process that’d usually take many months. Forged from unexpected beginnings, the Luna Rossa team has since established itself as one of the most renowned competitors of the America’s Cup—the oldest and most prestigious trophy in sport.
But what has this got to do with the evocative fragrance encased within its Yves Behar-designed bottle? Simple—at its heart, the Luna Rossa team embodies all the fundamentals of Prada itself. Consider the sailboat engineered from cutting-edge technology and propelled by innovation, yet helmed by the skill, determination and grace of its crew, in a sport immersed in a rich heritage. Likewise, an unexpected yet winning combination of extremes reflects the same pioneering DNA in Prada. Capturing that unique juxtaposition in a masculine fragrance has resulted in a scent that is at once both alluring and dynamic.
Prada’s archetypal Luna Rossa fragrance is refreshingly crisp, with a zippiness that comes from top notes of bitter orange and lavender. The essence of rugged natural elements and vast, open spaces is evoked by an aromatic heart of clary sage and spearmint nanah, which steers into a refined finish, subtly denoted by a sensual warm wood-and-amber-infused base. It is a fragrance that challenges the senses, leaving in its wake, a unique and contemporary signature. It defines a modern masculinity even as it disorientates to create alchemy and its success is underscored in an exclusive lineage—a family of fragrances linked by their heritage and compelling scent profiles yet distinctive in their individuality. The most recent addition is Prada’s Luna Rossa Carbon. Exquisitely modern, it combines a sharp minerality with polished sophistication. The scent is encased within a sleek, smoky glass bottle that is anchored by a light-absorbing black base. Together, they manifest the scent’s contrasting characteristics of sophistication together with a raw edginess. It is a fragrance that belongs to the bold and adventurous. Men who embrace the complex combinations of this meticulous fragrance, which deftly blends the green citrus of Vert de Bergamote and the woody notes of patchouli together with a sublime amber base of ambroxan, are those who dare to go against prevailing winds. Like its predecessor, Prada’s Luna Rossa Carbon is a scent that challenges and excels. Like its predecessor, the scents in Prada’s Luna Rossa family are created for men like our Esquire readers, gentlemen who are captains of their own destiny.