Come for the shoes, stay for the clothes
Legendary shoemaker Santoni steps out with a clothing collection that’s built to last.
How do you slow down fashion’s bullet-train pace? Try enlisting the help of an old-school shoe company. High-end Italian brand Santoni (maker of the cap-toe derbies shown here) is getting into the clothing game with the launch of Santoni Edited—a capsule collection full of pieces that (get this!) you won’t need to toss a year from now. To develop the line, Santoni brought on designer Marco Zanini, who cut his teeth reviving women’s labels Schiaparelli and Halston. He’s created garments that fit the Platonic ideal for their category. Imagine the perfect pea coat, bomber jacket and crewneck sweater. You’ll find them here in luxe materials like silk, shearling and cashmere. Most important, these clothes don’t have the short shelf life that comes with shoddy construction or too-trendy design. Santoni aims to dress men for the next decade, not the next month. “We are witnessing a distracting multiplication of products,” Zanini says. “This triggers in me the opposite reaction.” You might say the pursuit of fewer, better things has itself become a bit of a trend. We like to call it a movement.
Shoes, SGD996*, by Santoni.