Asahd Khaled came into this world last October with about six million people watching. His father, hip-hop hitmaker and Snapchat god DJ Khaled, broadcasted his son’s arrival over the app despite the protests of the parent doing all the pushing: Asahd’s mother and social-media manager, Nicole Tuck. Yes, this baby has a social-media manager.
Eight months later, Asahd was featured in his own Cartier bracelet and custom chains on the cover of his father’s latest album, Grateful. He’s accumulated more than a million Instagram followers, sat in on meetings with the likes of Nas and Rihanna, and acquired a Ferrari-branded walker that he cruises around the living room. He’s also been a social-media star since birth, a fact his mother takes in stride. “It’s going to be funny to see when he gets older,” she says. “He’s either going to be like, ‘Get the phone out of my face!’ or he’s going to be like, ‘Can I have 10 phones, please?’ ”
Until then, he is constantly outgrowing his designer wardrobe, be it the David August tux he wore to match his dad at the Grammys or the latest Italian fashions. But Tuck, a former stylist, knows how to clothe a budding superstar: “I purchased certain pieces from the fall Gucci collection in the size of a 24 month-old and larger, so he can grow into the collection.” The kid’s gotta stay fresh—it’s part of his brand. Jacket, custom-made by Terrell Jones and 5001 Flavors; shorts by Gucci; necklaces from Pristine Jewelers; Air Jordan “We the Best”–edition sneakers by Nike.