The Power Player
Before Troy Carter became the Global Head of Creator Services at Spotify, and before he was named the entertainment advisor to Prince’s estate, managing the Purple One’s massive music catalogue, he was a kid from West Philadelphia who sported the signature looks of baggy ’90s hip-hop clothes and brightly coloured Dr Martens. In between, he interned under Sean Combs at Bad Boy Entertainment and oversaw the rise of Lady Gaga and the careers of artists such as Eve and John Legend. He launched his own entertainment and branding firms. He became a tech venture capitalist, investing in start-ups like Warby Parker and Uber, even taking a turn on Shark Tank.
Carter has developed a sense of style built around his own comfort yet still appropriate for any room he may walk into. (Think fine tailoring, luxe fabrics and reliable basics like black Acne jeans.) But as far as Carter has come, he’s held on to some of the better aesthetic traditions rooted in West Philly: smooth fades, crispy lineups and polos buttoned all the way to the top. “I’ve worn a tie maybe three times over the last five years,” he says. “But we were buttoning the top button when I was 12. I think that still dresses up well if you throw on a blazer.”
Carter’s special vantage point from his forties, where as much lies ahead of him as behind him, lets him incorporate parts of his past into his future. “I had a lot of mentors in the music business who were 20 years my senior who taught me not only about business, but also about life. Now I’m almost the elder statesman,” he says. “I’m really looking forward to being a resource to that next generation of managers and artists and continuing that tradition of stewardship like Jim Iovine, Clive Davis, and LA Reid did for me.” The new class should be so lucky.
Jacket by Polo Ralph Lauren; shirt and tie, both by Ralph Lauren; glasses by Morgenthal Frederics.
Carter has developed a sense of style built around his own comfort yet still appropriate for any room he may walk into.