Nautica’s next wave
Call it a comeback if you want—we say one of america’s top sportswear brands is just getting its second wind.
Oversized, logoed-out ’90s fashion may be the uniform of today’s cool kids, but if you cruised through those years without training wheels, you haven’t forgotten
the decade-defining pull of brands like Nautica. Though the label’s getting a nostalgia boost right now, it’s been innovating all along, quietly melding its greatest style strengths (bright colors, nautical stripes, and distressed graphics) with updated fits and materials. Nautica’s new spring line has all the classic appeal that made it a megabrand years ago—and now that you’ve graduated from hair gel and hemp
necklaces, you can actually pull it off.
Left: ’90s-inspired looks from Lil Yachty’s capsule collection. Hooded sweatshirt, sweatshirt and
jeans by Nautica. Below: A dose of old-school Americana from
Nautica’s spring line.