Fendi Spring ’18 is good for business.
It’s clear what Fendi is going for this spring. The corporate cut-outs, the use of emblems as prints and a solely tan palette are all signifiers of success. Some of the mood board references are dead giveaways. Patrick Bateman’s neat suspenders and perfectly knotted ties. Danny Dyer’s fitted track tops, box-fresh polo tees and short shorts from The Business. You start to see the pattern. An image of the fast-rising, high-flying CEO comes to mind. It seems a pretty specific target group, until you count the number of self-made millionaires in the last decade. It is this evolving work culture and reinvention of the executive uniform that fascinates Silvia Venturini Fendi. Removing rigidity from materials and replacing them with sheer organza, the looks are sharp yet flexible. Key items include smart, sleeveless shirts, slingback loafers and wide, pleated pants. Any excess is brought down a notch by an appreciation for the mundane. Acknowledged in illustrations of everyday items by artist Sue Tilley, accessories add the final touch to this pursuit of modern professionalism.
Words by Joy Ling