New ven­ture

Fendi Spring ’18 is good for busi­ness.

Esquire (Singapore) - - Style -

It’s clear what Fendi is go­ing for this spring. The cor­po­rate cut-outs, the use of em­blems as prints and a solely tan pal­ette are all sig­ni­fiers of suc­cess. Some of the mood board ref­er­ences are dead give­aways. Pa­trick Bate­man’s neat sus­penders and per­fectly knot­ted ties. Danny Dyer’s fit­ted track tops, box-fresh polo tees and short shorts from The Busi­ness. You start to see the pat­tern. An im­age of the fast-ris­ing, high-fly­ing CEO comes to mind. It seems a pretty spe­cific tar­get group, un­til you count the num­ber of self-made mil­lion­aires in the last decade. It is this evolv­ing work cul­ture and rein­ven­tion of the ex­ec­u­tive uni­form that fas­ci­nates Sil­via Ven­turini Fendi. Re­mov­ing rigid­ity from ma­te­ri­als and re­plac­ing them with sheer or­ganza, the looks are sharp yet flex­i­ble. Key items in­clude smart, sleeve­less shirts, sling­back loafers and wide, pleated pants. Any ex­cess is brought down a notch by an ap­pre­ci­a­tion for the mun­dane. Ac­knowl­edged in il­lus­tra­tions of ev­ery­day items by artist Sue Tilley, ac­ces­sories add the fi­nal touch to this pur­suit of mod­ern pro­fes­sion­al­ism.

Words by Joy Ling

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