a trip to Italy? Now Bulgari gives you one more reason to traipse through its beautiful capital city. It’s called the New Curiosity Shop, literally a modern spin on the name of the jeweller’s very first boutique, the Old Curiosity Shop. True story: that historical store, opened by Sotirio Bulgari in 1905 on 10 via Condotti, was christened after the famous Charles Dickens novel because he wanted to attract the wealthy English-speaking elite holidaying in Rome. Today it has become the sprawling world-famous flagship boutique.
Like its predecessor, the New Curiosity Shop stocks an eclectic assortment of products from jewellery and dresses to perfume bottles and the most darling home accessories. It’s like the late Renaissance cabinet of curiosities concept but manifested into an entire store.
Situated just next door to the flagship, it offers an insight into the jeweller’s mind, sharing what is inspirational, fascinating and beautiful to the creation team at Bulgari. Really, it is not merely a store but a museum of artistically displayed objects, some of which you could purchase if you wish.
As with museums, not every exhibit is on show permanently. The New Curiosity Shop will periodically change its appearances according to different themes, which will alternate between the worlds of science, Mirabilia, or nature, Naturalia. For the inauguration, Bulgari considered the time when Man started to question the state of the universe, hence all manner of exploration instruments and aids pepper the store, like globes, telescopes, maps and such.
Working with the Italian artist, Mauro Seresini, the store currently displays a series of paper sculptures that tell three-dimensional tales bringing you on an outof-this-world trip to lunar landscapes and even distant planets.
Also on exhibit now are beautiful objet d’arts crafted by the likes of Maison Fornasetti: A wooden hand-lacquered sideboard, a collection of four mirrors, and a trilogy of gold and china plates with an astronomical theme all decorated by hand. If you like your irony dosed with a little madness, then this is exactly the kind of stuff you’ll love.