Plan­ning

Esquire (Singapore) - - Watches -

a trip to Italy? Now Bul­gari gives you one more rea­son to traipse through its beau­ti­ful cap­i­tal city. It’s called the New Cu­rios­ity Shop, lit­er­ally a mod­ern spin on the name of the jew­eller’s very first bou­tique, the Old Cu­rios­ity Shop. True story: that his­tor­i­cal store, opened by Sotirio Bul­gari in 1905 on 10 via Con­dotti, was chris­tened af­ter the fa­mous Charles Dick­ens novel be­cause he wanted to at­tract the wealthy English-speak­ing elite hol­i­day­ing in Rome. To­day it has be­come the sprawl­ing world-fa­mous flag­ship bou­tique.

Like its pre­de­ces­sor, the New Cu­rios­ity Shop stocks an eclec­tic as­sort­ment of prod­ucts from jew­ellery and dresses to per­fume bot­tles and the most dar­ling home ac­ces­sories. It’s like the late Re­nais­sance cab­i­net of cu­riosi­ties con­cept but man­i­fested into an en­tire store.

Sit­u­ated just next door to the flag­ship, it of­fers an in­sight into the jew­eller’s mind, shar­ing what is in­spi­ra­tional, fas­ci­nat­ing and beau­ti­ful to the cre­ation team at Bul­gari. Re­ally, it is not merely a store but a mu­seum of ar­tis­ti­cally dis­played ob­jects, some of which you could pur­chase if you wish.

As with mu­se­ums, not ev­ery ex­hibit is on show per­ma­nently. The New Cu­rios­ity Shop will pe­ri­od­i­cally change its ap­pear­ances ac­cord­ing to dif­fer­ent themes, which will al­ter­nate be­tween the worlds of sci­ence, Mirabilia, or na­ture, Nat­u­ralia. For the in­au­gu­ra­tion, Bul­gari con­sid­ered the time when Man started to ques­tion the state of the uni­verse, hence all man­ner of ex­plo­ration in­stru­ments and aids pep­per the store, like globes, tele­scopes, maps and such.

Work­ing with the Ital­ian artist, Mauro Seresini, the store cur­rently dis­plays a se­ries of pa­per sculp­tures that tell three-di­men­sional tales bring­ing you on an outof-this-world trip to lu­nar land­scapes and even dis­tant plan­ets.

Also on ex­hibit now are beau­ti­ful ob­jet d’arts crafted by the likes of Mai­son For­nasetti: A wooden hand-lac­quered side­board, a col­lec­tion of four mir­rors, and a tril­ogy of gold and china plates with an as­tro­nom­i­cal theme all dec­o­rated by hand. If you like your irony dosed with a lit­tle mad­ness, then this is ex­actly the kind of stuff you’ll love.

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