the corner of Master & Dynamic’s offices is “The Lab”, where it develops new products. One afternoon, Levine sits down for a meeting with Drew Stone Briggs, chief product officer and an early recruit from rivals Bose, and product designer Thomas Wilson. They have a number of projects on the go. But first, conversation turns to a rival’s latest release, reviews of which have been published that morning. They have not been kind.
“Another one for those guys, huh?” says Levine, behind his laptop.
“Two mediocre reviews and one that was, wow, brutal,” says Wilson.
“PCMag was just… yeah,” says Stone Briggs, shaking his head.
“How do you make a small fortune?” says Levine, teeing up the joke with the punchline “start with a large one and invest poorly”.
“Start a headphone teases Stone Briggs.