Here’s

Esquire (Singapore) - - Feature -

how Hater works: First, you’re asked to weigh in on a se­ries of things: “Trump,” “Jam Bands,” “My Bank Bal­ance,” “Lo­cally Sourced,” “Cana­di­ans,” “Bros,” “Cash Me Out­side.” You swipe down for “hate” or up for “love” (or, al­ter­nately, right or left, if your feel­ings amount to mea­sured fond­ness or mild dis­taste). The app matches you with peo­ple who give sim­i­lar an­swers, and you can ei­ther write to each other or sim­ply send “cards.” “In ag­gre­ga­tion, it forms a very good pic­ture of who some­one is,” Bren­dan says. The over­whelm­ing ma­jor­ity of users are be­tween 19 and 22.

Bren­dan’s got four desks but only one full-time em­ployee at the mo­ment. That’s Sam Ter­ris, Hater’s 25-year-old di­rec­tor of PR, Bren­dan’s sec­ond-in-

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