how Hater works: First, you’re asked to weigh in on a series of things: “Trump,” “Jam Bands,” “My Bank Balance,” “Locally Sourced,” “Canadians,” “Bros,” “Cash Me Outside.” You swipe down for “hate” or up for “love” (or, alternately, right or left, if your feelings amount to measured fondness or mild distaste). The app matches you with people who give similar answers, and you can either write to each other or simply send “cards.” “In aggregation, it forms a very good picture of who someone is,” Brendan says. The overwhelming majority of users are between 19 and 22.
Brendan’s got four desks but only one full-time employee at the moment. That’s Sam Terris, Hater’s 25-year-old director of PR, Brendan’s second-in-