A better sucker
How the Dyson Cyclone V10 killed the company’s development of its range of corded vacuums.
You’ve heard the origin story—irritated with the suction weakness of the commonplace vacuum cleaner in 1979, Sir James Dyson set out to create his own machine. Using a cyclonic separator that could extract dust without clogging, Dyson slowly became a leading powerhouse in the vacuum industry. This newest model, the V10, has a digital motor that’s almost half the weight of the previous V8 model and it spins faster for better suction performance. Its usage of a ceramic, re-engineered impeller and additional poles allows the motor to now spin at 125,000rpm (the V8’s motor only manages 110,000rpm). Add to that is the redesign of the device: it looks like a gun—the cyclones and bin assembly (where all the dirt is collected) have been repositioned for the airflow path to be more linear (it also adds 40 percent more storage for your dirt). This improves the Air Watts suction by 20 percent and, with the new bin assembly position, you can easily eject your refuse in a ‘point-and-shoot’ method. There are now three power settings in this model: the lowest lets you use the machine for an hour; subsequent settings will quickly drain the battery (the maximum setting gets you about seven minutes), which might be a drawback if you live in a mansion. The good news is that, in keeping with Dyson’s ‘a pearl from an oyster’ philosophy, it’s working hard to improve battery life. With all these advantages—deep cleans carpets, powerful suction, ergonomic, reduced noise, interchangeability of cleaner heads with the V8—the V10 model has made such an impression on Dyson that the company has put the kibosh on any further development of its corded range.
A more streamlined airflow means better suction. The Dyson V10 Cyclone retails for SGD1,199 and is available at authorised retailers as well as online at shop.dyson.com.sg.