Esquire (Singapore) - - Style -

Great things have been com­ing from Bul­gari in re­cent years and none of them are his­tor­i­cal re­makes. In­deed, the Swiss-Ital­ian gi­ant has been mak­ing some of the most in­no­va­tive and con­tem­po­rary time­pieces in the in­dus­try. Specif­i­cally, the Octo has made much head­way into the col­lec­tor’s con­scious­ness as a truly le­git­i­mate watch com­bin­ing el­e­gance with tech­ni­cal and de­sign cre­ativ­ity. Per­haps it’s be­cause of Bul­gari’s nat­u­ral strength in aes­thet­ics that the com­pany doesn’t need to repli­cate his­tor­i­cal prod­ucts.

CEO, Jean-Christophe Babin:

“In the field of watch­mak­ing where most brands are pure Swiss play­ers, the fact that we’re from Italy, from Rome, which is prob­a­bly in terms of ar­chi­tec­tural trea­sures one of the rich­est on the planet and not only for an­tique times but also more re­cently, we have in our genes this ob­ses­sion for pi­o­neer­ing de­sign. It shows very much if you look at the new Octo Minute Re­peater. It looks like a UFO, some­thing you may not eas­ily imag­ine. Al­ready as a watch it’s ex­tra­or­di­nary. Then you dis­cover it’s a minute re­peater. It de­parts a lot from 99 per­cent of the re­peaters which are of­ten in cases and di­als dat­ing back to the 19th cen­tury. We pre­fer a vi­sion of the minute re­peater which comes from the future.

“This year Bul­gari is cel­e­brat­ing 100 years of jew­ellery watch­mak­ing. We started the first watch in 1918, that’s a very long time ago. But rather than repli­cat­ing the piece, a di­a­mond and plat­inum watch, which was de­signed by our founder Sotirio Bul­gari, we come with the Diva Finis­sima which is a to­tally in­no­va­tive watch. It’s the thinnest au­to­matic minute re­peater jew­ellery watch. So we have tried 100 years later, rather than just repli­cat­ing a watch that had been our start­ing point, to cel­e­brate that watch with our own vi­sion of a ladies watch for the 21st cen­tury. This is the way of Bul­gari. I wouldn’t imag­ine my­self do­ing a watch of 1918.

“I think it’s im­por­tant that we bring some­thing new to Swiss watch­mak­ing. We are bring­ing an in­no­va­tive minute re­peater in an ul­tra­thin case, which it­self be­cause of the weight is fur­ther stress­ing this very tech­no­log­i­cal and aes­thet­i­cal di­men­sion. This re­ally gives it a true rea­son for be­ing. It’s not one minute re­peater among 10 oth­ers. It’s a new-gen­er­a­tion watch that’s also a re­peater, and it very much ex­presses our in­no­va­tive spirit not only tech­ni­cally with the move­ment but also with the ma­te­rial. Car­bon is a tech­ni­cal chal­lenge. You can imag­ine the res­o­nance in terms of acous­tics in car­bon is not at all the first thing that would cross your mind. So here you have as much aes­thetic in­no­va­tion as you have tech­no­log­i­cal in­no­va­tion. Tech­nol­ogy is not limited to the move­ment. Car­bon lay­er­ing it­self is highly tech­no­log­i­cal.”


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