In­spir­ing

Choices With all four lev­els of its enor­mous 4,200-square-me­tre show­room open for cus­tomers, we took a tour around the Homesto­life build­ing with PHUA BO WEN, the com­pany’s founder and se­nior man­ager of re­tail ex­cel­lence.

Expat Living (Singapore) - - Home & Property - BY AMY BROOK-PAR­TRIDGE PHO­TOG­RA­PHY MICHAEL BERNABE

Homesto­life (HTL) sits on a prime spot on Mo­hamed Sul­tan Road – tak­ing up four lev­els of a build­ing lo­cated in the buzzing Robert­son Quay area. Each level has its own theme – or “sphere”, as it’s re­ferred to – with its own range of shop­ping high­lights. “The four lev­els are like win­dows into the home,” ex­plains Bo Wen, “and each one is about cre­at­ing in­spi­ra­tion through our prod­ucts and our style groups.”

With more than 20 in­ter­na­tional liv­ing, din­ing and bed­ding brands to choose from, all un­der one roof, you’ll find a great di­ver­sity in terms of price point and style. And there’s more than just shop­ping on of­fer. “We really want to en­cour­age cus­tomers to stay here for as long as they can,” ex­plains Bo Wen, “and with the de­com­pres­sion ar­eas such as the café and play area, it’s eas­ier for cus­tomers to re­lax.”

Be­low are just a few of the things to look for on your next visit to HTL.

LEVEL ONE: In­spire

This level dis­plays a range of rea­son­ably priced Scan­di­na­vian-style fur­ni­ture, in­clud­ing desks, side ta­bles, ac­ces­sories and chil­dren’s dé­cor. Then there’s a colour­ful chair gallery that leads you to the “tast­ing bar”, or café, at the end, where you can take a load off and re­lax with a cup of cof­fee.

It’s not all about fur­ni­ture on this floor, as there are plenty of home ac­ces­sory and gift ideas, from cush­ions and can­dles to table­ware, as well as a range of car­pets and other fun pieces.

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