the beauty issue
it girls as the new faces Bloggers as make up gurus
If the Internet and social media had existed 70 years ago, beauty blogs would look like 23-yearold Dapo’s, who goes by the old-world-sounding moniker Idda van Munster.
Since late 2011, the Serbian pharmacy student/ makeup artist/model’s tutorials on recreating the classic looks of the past have been detailed and thoughtful essays about the whys and hows of each retro beauty trend, illustrated with historical photographs as well as her own pictures on how she pulls them off in the modern world – and they aren’t mere selfies, but elaborately styled like vintage fashion portraits.
“I love everything about the first half of the 20th century – from the flappers of the ’20s, to dancing stars Fred Astaire and Ginger Rogers in the ’30s, to post-World War II swing dancing and Hollywood cinema. I want to live in the world as it once was,” she says.
She particularly likes the styles from the 1920s to the 1960s, calling them “timeless”. “I love escaping into the elegance of old Hollywood film stars such as Rita Hayworth, Elizabeth Taylor and Ava Gardner.”
Her favourite icon is Dovima, the supremely elegant, 1950s supermodel who was photographer Richard Avedon’s muse. “I was struck by her appearance in the 1957 film, Funny Face, in which she basically played herself – a somewhat ditzy model who loves comic books. Compared to the goddess-like Dovima, her co-star Audrey Hepburn looked like a mere mortal.”
Her passion for vintage looks began when she was a child. “I would curl my hair for hours, put on my mother’s or grandmother’s red lipstick and clothes, and walk around the house in their heels. Ever since I started buying my own clothes, I’ve worn only authentic vintage pieces because they make me feel happy. This is my everyday look now, not a costume – I never wear jeans and T-shirts.”
While it takes her just 15 minutes to dress, she spends more than an hour on her makeup. “It has to be perfect and match the era of what I’m wearing,” she says. “I’ve researched all the different trends through the decades. Makeup is my passion, which is why I’m also a makeup artist. I specialise in recreating retro looks for special events or photo shoots, and I also hold workshops for those who want to learn how to.”
Her essentials for vintage beauty: perfect eyebrows, porcelain skin and red lipstick. She says: “I’m obsessed with the first – groomed brows immediately make you look polished. I wear SPF100 sunscreen daily and finish my makeup with a dusting of baby powder to get the extra fair look that was popular before tanning was considered attractive. And everyone knows that red lips are the symbol of a femme fatale.”