THE GENRE-HOPPER: MARTIN HONG

Female (Singapore) - - NEWS -

Whether you re­alise it or not, you’re al­ready fa­mil­iar with Martin Hong’s work. The 27-year-old genre-hopper is per­haps Sin­ga­pore’s an­swer to Spike Jonze, equally adept at di­rect­ing shorts ( Come Fly Away With Me, 2015 – nom­i­nated for Best Di­rec­tion at the Na­tional Youth Film Awards), mu­sic videos ( For Love, The Sam Wil­lows) and com­mer­cials (McDe­liv­ery’s new spot with Fe­male Col­lec­tive mem­ber Aarika Lee). Of late, he’s added nom­i­nated ac­tor (Out­stand­ing Lead Ac­tor in Com­edy, 2017 LAWe­bFest) for his role in his web series Geeks Vs Blog­gers, which looked at the machi­na­tions of #in­flu­encer cul­ture.

Hong’s do-it-all ap­proach is one he’s honed from the start. A self-pro­fessed David Fincher fan, who also ad­mits to in­flu­ences from Dis­ney and Pixar films, he de­scribes his work as “one with a strong Western-Asian fu­sion of aes­thet­ics”. “All my films have traits of in­se­cu­rity or pain,” he says. The work he’s most proud of “De­spite all its flaws, the For Love mu­sic video was still very true to the orig­i­nal ver­sion, and it had a lot of heart from ev­ery­one who worked on it.” On the cur­rent film scene in Sin­ga­pore “It’s grow­ing re­ally fast and be­com­ing such a demo­cratic medium. It also makes peo­ple more will­ing to break rules and chal­lenge what film is. I’m look­ing for­ward to Sin­ga­pore­ans mak­ing cra­zier and edgier stuff.” Up­com­ing projects “More com­mer­cial work, but also a mu­sic video and a col­lab­o­ra­tion with 3-D de­sign duo Machineast.”

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