The power of a col­lec­tive knows no bounds – meet Sin­ga­pore’s cre­ative cliques.

Female (Singapore) - - CONTENTS -

If one cre­ative ta­lent can do great things, what more a whole posse of them, all united by the same vi­sion de­spite their in­di­vid­ual spe­cial­i­ties? Andy Warhol and his Fac­tory fam­ily – a mot­ley crew of mod­els, mu­si­cians, artists and the like – ex­em­pli­fied that in the ’60s, his stu­dio be­com­ing the de facto site for cross-pol­li­nat­ing their avant-garde ideas. At press time, Hel­mut Lang had just re­vealed its re­launch cam­paign that im me­di­ately set the in­dus­try abuzz with its eclec­tic lineup that ranged from su­per­model Alek Wek to Hood by Air de­signer Shayne Oliver to porn star-turned-ac­tress Traci Lords. “What cru­cial for me... was re-es­tab­lish­ing the com mu­nity around Hel­mut Lang again,” ex­plained the brand’s edi­tor-in-res­i­dence Is­abella Bur­ley. That col­lec­tive, col­lab­o­ra­tive spirit has of­ten been the back­bone of some of the most orig­i­nal and ex­cit­ing cre­ative ven­tures, and in an age when con­nec­tions can be made with just a click, its pos­si­bil­i­ties are even greater. Keng Yang Shuen meets four posses in Sin­ga­pore from fash­ion, de­sign, the arts and com­edy, who prove that they are in­deed stronger to­gether.

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