For­get mil­len­nial pink. This sea­son’s fash­ion-for­ward shade when it comes to makeup is a rose-toned vari­ant, and meant to be worn tone-on-tone. By Aileen Lalor

Female (Singapore) - - CONTENTS -

For­get mil­len­nial pink. This sea­son’s fash­ion-for­ward shade is a rose­toned vari­ant worn tone-on-tone.

From the mo­ment I first picked up a lip­stick, I’ve known that strong colours were for me. I don’t have a sig­na­ture shade. Scar­let, black cherry, fuch­sia, tan­ger­ine are all fine, but my lips must be bold – lots of oomph; no nam­by­pamby nudes al­lowed.

A few years back, I even had my teeth whitened just so I could wear Nars’ Schiap, an ar­rest­ing, fuch­sia pink hue that can make less-then-per­fect gnash­ers look yel­low. I opt for a black, grey and navy wardrobe be­cause I want my lip­stick to stand out.

So when I first heard about the cur­rent hottest colour in beauty, I re­sponded with a big fat “no”. Rosy pink not only on the eyes, but also lips and cheeks? Yawn.

Early com­mer­cial beauty prod­ucts for lips came in dark colours like plum, aubergine and, of course, red, but there was al­ways a cer­tain con­no­ta­tion that came with them. These shades were sexy and provoca­tive – for “fast” women. At the end of the ’50s, brands be­gan to launch pink lip­sticks, only for them to be promptly adopted by teenaged girls who were oth­er­wise for­bid­den to wear makeup. Com­pared to their gut­sier coun­ter­parts, rosy pink was seen as a safe, non-threat­en­ing, youth­ful op­tion.

In the en­su­ing decades, this delicate pink has be­come a peren­nial in women’s makeup bags, reach­ing new heights of pop­u­lar­ity with this mil­len­nium’s K-wave, a cul­ture all about pret­ti­ness and look­ing girl­ishly young. But for the most part, it’s been con­sid­ered more of a sta­ple than a state­ment maker; never trendy – un­til now.

In S/S ’17, fash­ion la­bels such as Paul Smith and Er­dem sent out mod­els made up in a kind of beige, tawny rose. And now in F/W ’17, the look has gone paler – a more ethe­real kind of pink – as seen at brands like Al­tuzarra and Si­mone Rocha. The most im­por­tant thing about this beauty trend: It’s monochro­matic, with the same hue used on eyes, cheeks and lips.

And if you’re won­der­ing, it’s not the much vaunted mil­len­nial pink – less pas­tel than it is pow­dery, and far less sac­cha­rine and girlie. Over­all, the ef­fect is fresh and modern. Leave the rest of one’s face mostly nat­u­ral, right down to show­ing off one’s freck­les, and the rosy hue comes across as sweet with­out be­ing in­sipid – and oh-so pretty.

This pret­ti­ness has trans­lated into a grow­ing host of makeup launches. Lan­come’s Spring/Sum­mer col­lec­tion was called Ab­so­lutely Rose and the stand­out piece was La Rose a Poudrer, a high­light­ing pow­der in the shape of a sculpted rose that’s far too lovely to use. Moon­shot’s lon­glast­ing Stick Ex­treme in English Rose checks the box for lip colour.

And when the ap­proach now is to wear the hue tone-on-tone, multi-task­ing prod­ucts make a great op­tion. RMS Beauty Lip2Cheek and Stila Con­vert­ible Color are both multi-creams that can be used on the lips and cheeks. For the for­mer, go for Spell (a nude rose) and De­mure (a soft pink with a hint of mauve); for the lat­ter, try Ger­bera – a rose pink with a hint of peach. Go one up with multi-sticks that can be used all over the face to lend colour: from the orig­i­nal, Nars’ The Mul­ti­ple in Maui (sheer, dusky, cool), to new­bies like Los An­ge­les-based or­ganic brand Ilia’s Multi-Stick in At Last (a muted rose hue).

So how does an avowed anti-pink per­son (ie some­one like me) get along with this colour of the mo­ment? The thing I’ve learnt is that it’s not hard to. For one, it’s sur­pris­ingly easy to nail the run­way look be­cause you’re us­ing the same colour on your eyes, lips and cheeks. No com­pli­cated shad­ing or con­tour­ing needed – just tap or sweep the prod­uct on. Lashes are left bare and brows, un­de­fined, so it’s gen­uinely a 30-sec­ond job. The sec­ond sur­prise, I’m al­most loath to ad­mit, is how flat­ter­ing it is. Be­cause it’s monochro­matic, it looks uni­form, pulled to­gether, yet still sub­tle and yes, undis­put­edly pretty.

Will I be sport­ing rosy pink for the rest of 2017? You bet. Though I’ll al­ways have a red lip crayon stashed some­where about me – just when I need, you know, a lit­tle more oomph.

Ilia Multi-Stick in At Last, $63, www.nat­u­rally­bet­ Nars The Mul­ti­ple in Maui, $60, Nars Stila Con­vert­ible Color in Ger­bera, $41, Sephora RMS Beauty Lip2Cheek in Spell, $58, www.nat­u­rally­bet­ Moon­shot Stick Ex­treme in English Rose, $

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