Female (Singapore)

THE FASHION BLOGGER TURNED VEGAN CHAMP: LAILA LU

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If Lu’s name sounds familiar, it might be because she was part of Singapore’s original generation of fashion bloggers (that’s bloggers with a capital B, not Instagram influencer­s) in the late 2000s with her blog Rock The Trend. Along the way, her burgeoning interest in pursuing a healthy diet, well before it became trendy to be gluten-free/pro-scoby/vegan, resulted in the decision to establish a separate outlet called Luna Folk (@lunafolkbl­og) early last year, where she writes, cooks and shoots her own vegan recipes. “The common assumption­s are that healthy food does not taste good, is difficult to cook, and also expensive to make. Luna Folk is a small step towards defying these presumptio­ns.” While Lu’s still in the fashion and beauty industry in a different capacity these days (digital marketing for a French beauty giant), the ultimate goal is to start her own

Youtube channel so that she can “detail the full cooking process step by step”.

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;SSP HVIWW +YGGM

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