THE OG OF HIGH-TECH ATHLEISURE: PRADA LINEA ROSSA

Female (Singapore) - - EDIT -

A look at any of Mi­uc­cia Prada’s re­cent collections would show that she’s in a re­vi­sion­ist mood, and the re-edi­tion of her ’90s per­for­mance se­ries line – iden­ti­fi­able by its red la­tex stripe of a logo – feels par­tic­u­larly rel­e­vant, what with just about ev­ery other la­bel now get­ting into per­for­mance wear too. It’s al­ways cov­ered both ev­ery­day wear and pieces de­signed for ac­tiv­i­ties like snow­board­ing and ski­ing, but is now backed by var­i­ous tech­nolo­gies that makes Prada sound like the Elon Musk of fash­ion. Among them: nan­otech fab­rics that reg­u­late the body’s tem­per­a­ture; a pad­ding made from the semi-metal graphene and re­cy­cled polyester to im­prove warmth; the wa­ter-re­pel­lent mi­crofi­bre Gore-Tex Pro; in ad­di­tion to anti-wind, wa­ter­proof and breath­able qual­i­ties. What’s pos­si­bly the most for­ward-think­ing thing about it though: Ev­ery­thing, from the in­dus­trial-look­ing parkas to pants, is uni­sex. As the brand ex­plains: “Tech­nol­ogy is un­con­nected to gen­der.” Prices un­avail­able –IJ

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