What: Started in 2016 by designer Maggie Hewitt, it’s arguably New Zealand’s buzziest label-of-the-moment. Fashion factor: It enjoys the distinction of being the first-ever brand to have its debut collection snapped up by Net-a-porter in the latter’s history – if that isn’t a positive indicator, we don’t what is. Understanding why the luxury e-retail giant did so is easy: Hewitt’s blend of feminine, wearable separates-with-a-twist (frayed hems, unexpected ruffles) and on-trend athleisure staples (bell-bottom track pants) are prime Instagram fashion fodder. Despite her youth – she’s all of 24 – the brand has since been picked up by more than 70 other stockists worldwide, including Saks Fifth Avenue, Lane Crawford and Moda Operandi; then came a nomination for last year’s LVMH Prize. Last we checked, her celebrity fans are made up of equally trendymeets-cool It girls like Kendall Jenner and Saoirse Ronan. Eco factor: With the exception of its made-in-Italy knitwear, everything that Hewitt designs and sells is produced in her home base of Auckland to ease her carbon footprint. Her fabric choices (think organic cottons and ethically produced silks) are likewise chosen with care.