MAGGIE MAR­I­LYN

Female (Singapore) - - EDIT -

What: Started in 2016 by de­signer Maggie He­witt, it’s ar­guably New Zealand’s buzzi­est la­bel-of-the-mo­ment. Fash­ion fac­tor: It en­joys the dis­tinc­tion of be­ing the first-ever brand to have its de­but col­lec­tion snapped up by Net-a-porter in the lat­ter’s his­tory – if that isn’t a pos­i­tive in­di­ca­tor, we don’t what is. Un­der­stand­ing why the lux­ury e-re­tail gi­ant did so is easy: He­witt’s blend of fem­i­nine, wear­able sep­a­rates-with-a-twist (frayed hems, un­ex­pected ruf­fles) and on-trend athleisure sta­ples (bell-bot­tom track pants) are prime In­sta­gram fash­ion fod­der. De­spite her youth – she’s all of 24 – the brand has since been picked up by more than 70 other stock­ists world­wide, in­clud­ing Saks Fifth Av­enue, Lane Craw­ford and Moda Operandi; then came a nom­i­na­tion for last year’s LVMH Prize. Last we checked, her celebrity fans are made up of equally trendymeets-cool It girls like Ken­dall Jen­ner and Saoirse Ro­nan. Eco fac­tor: With the ex­cep­tion of its made-in-Italy knitwear, ev­ery­thing that He­witt de­signs and sells is pro­duced in her home base of Auck­land to ease her car­bon foot­print. Her fab­ric choices (think or­ganic cot­tons and eth­i­cally pro­duced silks) are like­wise cho­sen with care.

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